Zona 3's La Democracia (La Demo, for short) is one of two heavyweight markets in Quetzaltenango, the second being the Minerva Market farther to the west. Here, amid this city-block sized indoor shopping bonanza, you'll find a mishmash of pretty much everything a developing-country shopper could be looking for, at prices typically at or slightly above those of the city's smaller markets (considering the nominal increase, however, know that you'll still be walking away with a good deal). But unless various textiles and crafts, household wares, older-model electronics and pirated cd's are on the docket, you'll likely be coming to La Democracia for the food; a wise choice, considering its massive selection. Here's a basic breakdown of where to look for what.
In general, most of your fruit vendors will be piled for about two blocks along the side of 16 Avenida. You'll also find plenty of veggies and ready-to-eat food stalls outdoors as well, with stands lining 1a Calle. For your meats and fish, however, you'll have to make the plunge into the market interior, which is where you can also pick up some of those oh-so-enticing Guatemalan coffee beans straight from the source. Like all good markets, its a bit of sensory overload for sure, and the congestion means you should have your money in a secure location. Rest assured, however, that La Demo delivers on the promise of a great, authentic-enough Guatemalan shopping experience you'd do well to peruse at least once during your stay.