If you're looking for real Jamaica without having to be wary of crime-ridden neighborhoods (Kingston) or enduring resorts where the only Jamaicans you'll see are being paid to entertain or clean up after you (Montego Bay), then you'll want to spend your time in Negril. Don't get us wrong. There are still a lot of resorts on the west end of the Jamaican island and Negril is not as laid back and Rastafarian as it used to be 30 years ago, but with coastal development also comes positive attributes like a tourist infrastructure and paved roads.
Your main drag will be Norman Manley Boulevard, which runs up and down the coast and is home to nearly all of the resorts, villas, restaurants, and bars that travelers will want to enjoy. These places include the world famous Rick's Cafe and the white sands and sunshine of Seven Mile Beach. There are tons of places to get fresh seafood and jerk-flavored meat, as well as uncounted venues where you'll hear sweet strains of reggae, both live and canned. You're also within an hour or two of zip-lining, caving, rafting, hiking and other stellar adventures; then again, if you crave a truly genuine, ad-libbed experience, then take the A2 southwest to the innumerable fishing communities along the south coast. The beaches will be lovely and the people not trying to sell you something genuinely make you feel welcome.
With it's range of tourist amenities and a laid-back attitude, Negril is a true adventure destination. If you stay long enough, check out the other adventures and attractions we've included that are all within a day trip of each other on the island. Also of note: the closest airport is Sangster in Montego Bay, a 2 hour ride via rental or route taxi. Plan accordingly!
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