For adventurers that have skied the Alps or carved totems with indigenous peoples or even the folks who have climbed a few hills in their time, a word of warning. Negril will not push your boundaries or challenge your meddle. Located at the westernmost tip of Jamaica, Negril is everything you would expect from an island in the Caribbean. A whole lot of sand and sun. Which isn't to say that those willing to do a little digging won't find more of interest, but Negril won't be earning any adventure-related accolades anytime soon.
Right on the western coast, where the sunset views are spectacular, you'll find your fair share of quiet spots and popular local tracts of beach along the slightly hyperbolic Seven Mile Beach. These are the white sands and tranquil waters that you've dreamed of. A walk along the full stretch will put you in touch with plenty of resorts, bars, crab shacks, and even the less-than-savory souvenir pusher. Head just south along the coast to enjoy the world-famous Rick's Cafe, where the cliff jumping is a rite of passage for many travelers. Head just north and you can grab a boat out to Booby Cay, a tiny island off-shore that is great for snorkeling and swimming, as well as a bit of fresh lobster. Divers can access the small reef offshore; one popular location is the Throne Room, a small underwater cave on the sea floor. Further north (maybe a ten minute drive) is the Rhodes Plantation, a great spot for horseback riding and other low-impact activities, while more relaxation can be had at Half Moon Bay. For those who want a touch of nature beyond the beach, the Royal Palm Reserve is south of Negril, best found via taxi. The marshy reserve is traversed with boardwalks and is full of endemic species of plant and bird.
If you're willing to trek out from Negril a bit more, then there are other intriguing options, including waterfalls, ziplines, and river rides. The Roaring Rivers Park in Petersfield, a park whose name implies a bit more than what is offered, is great for its small caverns and waterfalls. The nearby Blue Hole is an interesting place for a swim since it is literally a rocky hole that you dive into. Just do so with a reputable tour, because the folks lounging around the entrance and offering scam tours; avoid them and stay out of a potentially dangerous situation. The longest ziplines in the Caribbean can be found in Lethe, which is about an hour northeast of Negril, while many choose to raft the leisurely Martha Bray. Most activities will have related facilities or restaurants, so you might as well get it out of your head that Jamaica is this untouched wonder of hidden adventures.
For further information on activities and areas that can be accessed for day trips when in Negril, consult our activity pages and start putting together an itinerary that will satisfy your inner beach-lounger.