The biggest tourist trap in Negril, we still can't in our right minds tell you to stay away from Rick's Cafe. At least its status with Spring-breakers and Cruise-shippers is well earned through its two major draws: the cliff diving and the sunsets. The 45 foot dive into the ocean is a must for the adrenaline-friendly adventurer, while cocktails (or Red Stripe) and a gorgeous view from the cliffs or the massive deck make Rick's one of the best places to catch the sunset on Earth.
If you come during the day, business will usually be slow, but it really picks up as the day progresses and turns into quite the party no matter what day you show up. For food, you'll have your choice of different seafood, chicken, or pasta entrees, including the famous jerk chicken and surf n' turf. Add Rick's to your itinerary; we'd be surprised if you only went once!