In Jamaica, much of life in general is based around beach culture, so it makes perfect sense that its nightlife would follow suit. The main street (Norman Manley Boulevard/West End Road), which runs parallel to the coast, is where most of the action will be. Most of the tourists will hang out at Margaritaville and Rick's Cafe, both of which have earned the tourist-trap label. Still, both are quite popular and have instant access to sun, sand, and fun activities (Rick's especially is known for its cliff jumping and a chance at Negril's renowned sunset).
Most resorts on the beach will have a bar and usually have live music of some sort on certain nights, but there are a few that stand out amongst the tourist-panderers. The biggest club is the Jungle, chock full of laser lights and dancehall vibes, packing to the rafters once the weekend hits. The high-end, live reggae on Wednesdays at Roots Bamboo or any day at Bourbon Bar are a big draw, while the small, cliff-side No Limits is known for its great local atmosphere. Other places of note include Alfred's, which also has live reggae and is worth a meal and a drink despite its touristy leanings, and MiYard Music Bar, home to some authentic rasta style. You could also head north of town to Bloody Bay for some cold beers and lobster at The Office of Nature.
If you're looking to drink like the locals, two beverages stand out. The first is Red Stripe beer, which has become increasingly popular internationally, and the second is Fruit Punch and Rum, which sounds like something Spring Breakers would go for in their short time here. For more information on what to see and do in the tiny city of Negril, whether its for a lazy Saturday or hazy late night, continue to peruse our site for further information.